US: California company repackages a fruit favorite
April 27, 2016
Since 1961, Amber Foods has offered a classic fruit salad product, their Fruit Luau, in one to three-gallon sizes. Product demand comes from the food service industry, hospitals and schools, but the look of the product on the outside didn’t match the quality on the inside. Change was in order, and the Fruit Luau will don a new look by mid-May.
Amber Foods updates packaging of foodservice fruits
April 19, 2016
After 28 years, Amber Foods, Fresno, Calif., updated the packaging for itsFruit Luau brand of fresh cut fruits and fruit salads for foodservice.
“We’ve all heard the expression, ‘if it ain’t broke, don’t fix it,’ but after 28 years of the same design, there wasn’t any hesitation about moving forward with the desired update,” says Melissa Steward, director of marketing. “We wanted the packaging to represent what Amber Foods is about today, which basically required complete rebranding of the entire project.”